Purple 2.0 Revealed

We have finally unveiled Purple 2.0! First let me explain what Purple 2.0 really is: it is a mulit-faceted, multi-layered conglomeration of ideas, principles, program components, and tangibles. Looking back, its difficult to say when we really began working our way towards the new version of Purple, but it seems like its been a little over a year. The staff has met weekly for the past year for the sole purpose of developing this. Along the way, we've redefined our mission statement, incorporated new programs like exercise and guided meditation, and made a journey back to what we feel are indispensable services to offer.


All of these changes are, of course, rewarding, but none quite as rewarding as the tangibles: new furniture (still a work in progress), the new website, business cards, brochures, and a keynote presentation that will eventually be on the website and available as a DVD. In the Fall of last year, we started working with Luckyfish Studios, a creative strategy and design company. They helped us develop a new brand, a new mission, and a new image altogether. To put the finishing touches on it all, we enlisted the help of Solar Veloctiy, a web development firm. It all finally came together as we presented our new image to the public at SECAD earlier this month.


In essence..."we are committed to helping addicted men and their families create new, happier lives through sobriety. Our recovery methods are based on personal, real experience, our staff members are engaging and genuine, and our success is tied directly to our clients’ success combating addiction"...THIS is Purple 2.0.

Five Year Anniversary

Today was a great day because there is so much to celebrate. This morning I sent an email to Joel and Brett thanking them for all that they've done to make Purple what it is. There's been a lot of "trudging the road to happy destiny", ups, downs, and a lot of long hours. And I can imagine they both had doubts along the way. I encouraged them to give themselves pats on the back for not giving up. This line of work can be so rewarding, but so heartbreaking all at the same time. I thanked them for being complete oppostites of each other and balancing each other out. I can't imagine a more complimentary duo.

Most importantly, these boys work so hard, they sometimes have a hard time slowing down. So my wish for them today was that they both spend some time today taking a break from thinking about all that's left to accomplish but rather reflect on how far they've come. If they were women, they'd be on a Virgina Slims advertisement.

And I must admit, I even gave myself a pat on the back....afterall, behind every good man is a good woman, right?