This privacy policy has been compiled to better serve those who are concerned with how their Personally Identifiable Information (PII) is being used online. PII, as described in US privacy law and information security, is information that can be used on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context. Please read our privacy policy carefully to get a clear understanding of how we collect, use, protect, or otherwise handle your Personally Identifiable Information in accordance with our website.
This privacy policy also serves to inform individuals how their protected health information (PHI) is used and shared by Purple Treatment Center for Men. We protect the privacy and security of your substance use disorder patient records in accordance with 42 U.S.C. § 290dd–2 and 42 C.F.R. Part 2, the Confidentiality of Substance Use Disorder Patient Records (“Part 2”), in addition to HIPAA and applicable state law. This Notice of Privacy Practices outlines our legal duties and privacy practices with respect to health information. We are required by law to provide you with a copy of this Notice and to notify you following a breach of your unsecured health information.
You have the right to file a complaint if you believe your privacy rights have been violated. If you would like to file a complaint about our privacy practices, you can do so by sending a letter outlining your concerns to: Purple Treatment Center for Men, Attn: Compliance, 1958 Cruse Rd, Lawrenceville, GA 30044, or by asking to speak to our compliance officer by calling (678) 203-8075. You also have the right to complain to the Secretary of the United States Department of Health and Human Services, the United States Attorney for the judicial district in which the violation occurs, and the Substance Abuse and Mental Health Services Administration (SAMHSA) office responsible for opioid treatment program oversight. You will not be penalized or otherwise retaliated against for filing a complaint.
PII Privacy Policy
What Personal Information Do We Collect From People Who Visit Our Website?
When registering, filling out a form, verifying insurance, subscribing to communications, or otherwise interacting with our website, you may be asked to enter your name, email address, phone number, insurance information, subject matter, or other information relevant to treatment inquiries and communications. We collect this information in order to respond to inquiries, coordinate admissions, verify insurance benefits, improve website functionality, and provide a more personalized user experience.
While Purple Treatment Center for Men takes reasonable measures to protect submitted information, website forms and email communications may not always be secure or encrypted. Please avoid submitting highly sensitive medical information through unsecured forms or email communications. Insurance verification and admissions inquiries submitted through this website do not guarantee eligibility for treatment, insurance coverage, or admission into any program.
When Do We Collect Information?
We collect information from you when you register on our site, subscribe to a newsletter, fill out a form, or enter information on our site. We do not collect any information outside of your voluntary disclosure using our website forms, phone service, or email.
How Do We Use Your Information?
We may use the information we collect from you when you register, sign up for our newsletter, respond to a survey or marketing communication, surf the website, or use certain other site features in the following ways:
- To administer a contest, promotion, survey, or other site feature.
- To send periodic emails regarding your inquiry or other programs and services.
- To follow up with you after correspondence (email or phone inquiries).
How Do We Protect Your Information?
Our website is monitored on a regular basis for potential vulnerabilities and security risks in order to help maintain the security of our systems and website.
Your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems, and are required to keep the information confidential. In addition, all sensitive information you supply is encrypted via Secure Socket Layer (SSL) technology.
We implement a variety of security measures when a user enters, submits, or accesses their information to maintain the safety of your personal information. All transactions are processed through a gateway provider and are not stored or processed on our servers.
Do We Use Cookies?
Yes. When you visit our website, certain information may be stored or retrieved from your device through cookies and similar tracking technologies. We use cookies for website functionality, user experience improvements, analytics and performance monitoring, and advertising and remarketing purposes. We may use technologies associated with Google Analytics, Google Ads, WordPress, advertising and remarketing platforms, and other analytics providers. These technologies may collect information regarding browser type, IP address, device information, pages viewed, time spent on the website, and interactions with advertisements.
Third-Party Disclosure
We do not sell, trade, or otherwise transfer to outside parties your Personally Identifiable Information.
Third-Party Links
Our website may contain links to third-party websites or services. We are not responsible for the privacy practices or content of external websites.
Google, as a third-party vendor, uses cookies to serve ads to our site. Google’s use of the DART cookie enables it to serve ads to our users based on previous visits to our site and other sites on the Internet. Users may opt-out of the use of the DART cookie by visiting the Google Ad and Content Network privacy policy.
We have implemented Google Display Network Impression Reporting. We, along with third-party vendors such as Google, use first-party cookies (such as the Google Analytics cookies) and third-party cookies (such as the DoubleClick cookie) or other third-party identifiers together to compile data regarding user interactions with ad impressions and other ad service functions as they relate to our website.
Opting Out
You can use your internet browser to automatically or manually delete cookies. You can also specify that certain cookies may not be placed. Another option is to change the settings of your internet browser so that you receive a message each time a cookie is placed. For more information, please refer to the instructions in the Help section of your browser.
Alternatively, you can opt out by visiting the Network Advertising Initiative Opt-Out page or by using the Google Analytics Opt-Out Browser add-on. Please note that our website may not work properly if all cookies are disabled.
You also have the right to request access to any data we process about you. You may also request correction or deletion of the data if it is incorrect or not or no longer relevant, or to ask to restrict the processing of the data.
Privacy Policy Changes
You will be notified of any changes on our Privacy Policy page. You can change your personal information by emailing us or by sending us a support ticket.
How Does Our Site Handle Do Not Track Signals?
We honor Do Not Track signals and Do Not Track, plant cookies, or use advertising when a Do Not Track (DNT) browser mechanism is in place.
Does Our Site Allow Third-Party Behavioral Tracking?
It is also important to note that we allow third-party behavioral tracking.
COPPA (Children Online Privacy Protection Act)
When it comes to the collection of personal information from children under the age of 13 years old, the Children’s Online Privacy Protection Act (COPPA) puts parents in control. The Federal Trade Commission, the United States’ consumer protection agency, enforces the COPPA Rule, which spells out what operators of websites and online services must do to protect children’s privacy and safety online. We do not specifically market to children under the age of 13 years old.
Fair Information Practices
The Fair Information Practices Principles form the backbone of privacy law in the United States. In order to be in line with fair information practices, we will take the following responsive action should a data breach occur:
- We will notify you via email within 7 business days after a data breach.
- We will notify users via in-site notification within 7 business days after a data breach.
We also agree to the Individual Redress Principle, which requires that individuals have the right to legally pursue enforceable rights against data collectors and processors who fail to adhere to the law.
Email Address
We may collect your email address in order to respond to inquiries, send marketing communications, provide updates regarding services or programs, and continue communications after an inquiry or transaction. In accordance with the CAN-SPAM Act, we agree not to use false or misleading subjects or email addresses, to clearly identify advertising messages where required, to include our physical business address, to honor unsubscribe requests promptly, and to allow users to unsubscribe using links provided in communications. You may unsubscribe from marketing communications at any time.
Protected Health Information (PHI) Privacy Practices
We will obtain your written authorization before using or disclosing your protected health information unless otherwise permitted or required by HIPAA, 42 C.F.R. Part 2, or applicable law. The following categories describe ways we may use or disclose protected health information without written authorization where legally permitted.
Within Our Facilities
Purple Treatment Center for Men personnel who have a need for your information in connection with their duties that arise out of the provision of diagnosis, treatment, or referral for treatment may use and share your information. In addition, we may share your information with the entity that has direct administrative control over our substance use disorder program.
Emergency Treatment
In the event of a medical emergency in which your prior authorization cannot be obtained, we may disclose your identifying information to medical personnel. We will obtain your authorization prior to disclosing your information for non-emergency treatment.
Business Associates / Qualified Service Organizations
We may disclose your information to third-party business associates and qualified service organizations that perform various services on our behalf, such as transcription, billing, and collection services, and who agree to protect the privacy of your health information.
Audits
We may disclose your health information to entities who are legally permitted to perform audits of our facilities. Those entities are required to maintain the privacy of your information.
Legal Proceedings
We may disclose your health information pursuant to court orders that meet the requirements of applicable law.
Reporting Crimes on Our Premises or Against Our Personnel
We may disclose a patient’s commission (or threatened commission) of a crime on our premises or against our personnel to a law enforcement agency or official. We are permitted to disclose information regarding the circumstances of such an incident, including the suspect’s name, address, last known whereabouts, and status as a patient in our program.
Reporting Child Abuse or Neglect
We may report incidents of suspected child abuse and neglect to the appropriate state or local authorities.
Deceased Persons
We may disclose information relating to the cause of death of a patient under laws requiring the collection of death or other vital statistics or permitting inquiry into the cause of death.
Research
Under certain circumstances, we may disclose your health information to researchers who are conducting a specific research project. Your identifying information will never be published without your written authorization.
FDA Reporting
We may disclose patient-identifying information to medical personnel of the Food and Drug Administration (FDA) who assert a reason to believe that the health of any individual may be threatened by an error in the manufacture, labeling, or sale of a product under FDA jurisdiction, and that the information will be used for the exclusive purpose of notifying patients or their physicians of potential dangers.
Other Uses and Disclosures
Use or disclosure of your health information for any purpose other than those listed above requires your written authorization. Some examples include:
- Psychotherapy Notes: We will not use and disclose your psychotherapy notes without your written authorization except as otherwise permitted by law.
- Release of Your Presence in Our Facility: We will not disclose your presence in treatment to individuals who may call or present in person at the facility unless you have provided your written authorization.
- Marketing: We will not use or disclose your health information for marketing purposes without your written authorization except as otherwise permitted by law.
- Sale of Your Health Information: We will not sell your health information without your written authorization except as otherwise permitted by law.
If you change your mind after authorizing a use or disclosure of your health information, you may withdraw your permission by revoking the authorization. To revoke an authorization, please notify us by mail at Purple Treatment Center for Men, Attn: Compliance, 1958 Cruse Rd, Lawrenceville, GA 30044, or by contacting our Compliance Officer by telephone at (678) 203-8075.
Your Rights Regarding Your Health Information
All requests or communications to exercise your rights discussed below must be submitted in writing to: Purple Treatment Center for Men, Attn: Compliance, 1958 Cruse Rd, Lawrenceville, GA 30044.
Right to Inspect and Copy
You have the right to inspect and receive a copy of your health information, excluding your psychotherapy notes. We may charge you a fee as authorized by law to meet your request. You may request access to your health information in a certain electronic form and format, if readily producible, or in a mutually agreeable electronic form and format. We may deny your request to inspect and copy in limited circumstances. If you are denied access, you may request that the denial be reviewed by a licensed health care professional chosen by us.
Right to Request Confidential Communications
You have the right to request that we communicate your health information to you in a certain manner or at a certain location. We will grant reasonable requests and will not ask you the reason for your request.
Right to Amend
You have the right to request that we amend or correct your health information that you believe is incorrect or incomplete. To request a correction or amendment, you must make your request in writing and provide a reason for your request. We may deny your request under certain circumstances, in which case we will provide you with information about our denial and how you can file a written statement of disagreement.
Right to an Accounting of Disclosures
You have the right to request an accounting of disclosures we make of your health information. Your request must state a time period which may not go back further than six years. You will not be charged for the first accounting per year; additional accountings may incur a reasonable, cost-based fee.
Right to Request Restrictions
HIPAA provides that you have the right to request restrictions on how your health information is used or disclosed for treatment, payment, or health care operations activities. Note that Part 2 requires that we obtain your written authorization for most disclosures, except as expressly outlined above.
Right to a Paper Copy of This Notice
You have the right to receive a paper copy of this Notice at any time, even if you previously agreed to receive this Notice electronically. Please contact us if you would like a paper copy.
Contacting Us
If there are any questions regarding this privacy policy, you may contact us using the information below.
Purple Treatment Center for Men
1958 Cruse Rd, Lawrenceville, GA 30044
Phone: (678) 203-8075
Email: info@purpletreatment.com
Website: www.purpletreatment.com